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A STUDY ON THE EFFECT OF DEMONETISATION ON RETAILERS WITH SPECIAL REFERENCE TO THRISSUR DISTRICT (Pages 48-60) by Soumya Stephen. A and Rupini. T.S. in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Demonetization is the act of stripping a currency unit of its status as legal tender .Demonetization is necessary whenever there is a change of national currency. It has four main objectives like remove black money from the economy, tackle menace of counterfeit currency, stop terror funding and reduce corruption. The government's demonetization verdict has definitely impacted the retail industry in a short-term due to lack of liquidity in the economy. However, the industry is experiencing a swift resurgence with the growing flexibility shown by their customers in making digital payments. From a long-term perspective, the outlook of this industry looks promising the tremendous scope for growth. Consumption will be stable owing to the country's strong favourable demographics, economic base and resilience of the industry. Keywords: Demonetization, currency, black money etc.

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