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A STUDY ON THE RISE OF DIGITAL MARKETING - AN INDIAN PERSPECTIVE (pages 08-13) by Rani Anthony Raj* and M Rajatha** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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Digital Marketing is an online art which creates the brand online and reaches to the targeted customers through online platform. When we compare digital marketing with traditional marketing, Digital marketing has helped many businesses in their growth. It creates the brand awareness through various platforms. There are many digital marketing companies across the world working hand in hand with. Many digital marketing agencies develop digital solutions driven by knowledge of your business and our interactive expertise. And the mission is simple, clear, and to deliver measurable results for the customers through targeted advertising. And they treat your business as if it is our own and always will be honest in the delivery of work. The professionals are specialized, dedicated and pragmatic with strong emphasis on both quantitative and qualitative research for a long term growth strategy. There is a big secret to the success which is the right balance of art, professionalism, technology, insight, planning, strategy and execution- all working together to create a seamless online experience. There are different categories in digital marketing like: SEO: SEO is a way to increase a websites position on search engine results page on sites such as Google, yahoo or Bing. A custom SEO campaign with our digital marketing agency includes things like keywords research and content implementation to help your most valuable audience to find you online. PPC: Pay per click (PPC) is an internet marketing strategy in which advertisers pay a fee each time one of their ads are clicked, it’s a way of buying visits to your site rather than organic visits. It can help you to bring a custom PPC management campaign to life to help you increase both conversions and revenue for your company. Social media marketing: SMM: it is the process where users will share the content with their social network to help a company to increase brand exposure and broaden customer needs. If you are worried about well supported campaign, our digital marketing agency has all the resources necessary to ensure that your strategy is the best and creating an effective SMM campaign for your unique business.Digital Marketing is an online art which creates the brand online and reaches to the targeted customers through online platform. When we compare digital marketing with traditional marketing, Digital marketing has helped many businesses in their growth. It creates the brand awareness through various platforms. There are many digital marketing companies across the world working hand in hand with. Many digital marketing agencies develop digital solutions driven by knowledge of your business and our interactive expertise. And the mission is simple, clear, and to deliver measurable results for the customers through targeted advertising. And they treat your business as if it is our own and always will be honest in the delivery of work. The professionals are specialized, dedicated and pragmatic with strong emphasis on both quantitative and qualitative research for a long term growth strategy. There is a big secret to the success which is the right balance of art, professionalism, technology, insight, planning, strategy and execution- all working together to create a seamless online experience. There are different categories in digital marketing like: SEO: SEO is a way to increase a websites position on search engine results page on sites such as Google, yahoo or Bing. A custom SEO campaign with our digital marketing agency includes things like keywords research and content implementation to help your most valuable audience to find you online. PPC: Pay per click (PPC) is an internet marketing strategy in which advertisers pay a fee each time one of their ads are clicked, it’s a way of buying visits to your site rather than organic visits. It can help you to bring a custom PPC management campaign to life to help you increase both conversions and revenue for your company. Social media marketing: SMM: it is the process where users will share the content with their social network to help a company to increase brand exposure and broaden customer needs. If you are worried about well supported campaign, our digital marketing agency has all the resources necessary to ensure that your strategy is the best and creating an effective SMM campaign for your unique business.Content marketing: Content marketing is used to attract and develop specific target audience with ultimate goal of creating true customer engagement. With the content marketing services you can increase awareness of your brand among your target audience and we strive hard to create your business as an online hub for your ideal customers.true customer engagement. With the content marketing services you can increase awareness of your brand among your target audience and we strive hard to create your business as an online hub for your ideal customers.There are various other categories in digital marketing other than this. These are the main important digital marketing techniques which are very effectively targeted in generating good number of leads to the business. This paper tries to explain how the Digital Marketing has grown faster than traditional Marketing in just few years of gap. When compared to traditional marketing, Digital Marketing has drastically widened the business with the techniques of online marketing. It has become easier to target the customers by sitting at one place.

Keywords: Digital Marketing, Marketing, Internet, Online Marketing, SEO, PPC, SMM, Content Marketing

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