AN ANALYTICAL STUDY ON CONSUMER AWARENESS OF THE SERVICES OF B.M.T.C BUSES OF KARNATAKA IN INDIA (Pages 15-25) by Mr. N. Santhosh Kumar in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

This paper focuses on various services and benefits and its awareness on the part of public who commute in public Transport. Consumer awareness is about making the consumer aware of numerous schemes offered by service provider namely B.M.T.C in this context. With increasing global competition, innovative services and benefits are not merely desirable for a company; rather, they are mandatory. Consumer is the real deciding factor for all economic activities. It is now universally accepted that the extent of consumer
protection is a true indicator of the level of progress in a nation. Branding is also an important element in the service industry to influence customer to make choice and being loyal. Increase of private vehicles is at an alarming rate in a metropolitan city like Bangalore the usage of the only public transportation will ease numerous problems which are faced in the contemporary scenario. Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a
particular product/Service. The consumer awareness is an essential part of brand development by helping the brand stands out
from competitors. Public transportation in the country is a crucial part of the solution to the nation’s economic, energy, and environmental challenges - helping to bring a better quality of life. Public transportation provides personal mobility and freedom for people from every walk of life. Access to public transportation gives people transportation options to get to work, go to school, visit friends, or go to a doctor’s office and so on. Public transportation provides access to job opportunities for millions of People.
Key Words: Public Transport, B.M.T.C, Consumer awareness.