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E-COMMERCE – ADVANTAGES AND CHALLENGES(Pages 01-08 ) by Dr. Ms. K. Lakshmi Praba in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

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E-Commerce allows consumers to electronically exchange goods and services with no barriers of time or distance. E-commerce has revolutionized the marketplace. Ecommerce is paving way for huge business development in our nation. Expanding web clients have further added to its development. Ecommerce has made online travel industry grow through numerous methods and included another business boulevard through online retail industry in our nation. E-commerce has a lot of benefits which add value to customer’s satisfaction in terms of customer convenience in any place and enables the company to gain more competitive advantage over the other competitors.

Key Words: E-Commerce, satisfaction, consumers, online, delivery

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