MEDIA MANAGEMENT VIS-A-VIS TO THE NEW CORPORATE PARADIGMS (Pages 01-14) by Dr. M. Rabindranath in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

During the last two decades major changes have taken across the world in the Media corporate business management. These days it became synonymous, like any other business industry the main interest is to improve the business at any cost and to make huge profits. The good olden days are over, when the ethical and moral aspects are taken into consideration along with the autonomy of the editorial boards. Sometimes the top brass of working journalists and editors who are engaged in running the media groups are compromising because of the pull and push from the political lobbyist and the business tycoons who are maintaining the conglomerates, otherwise their jobs will be at stake and they have to quit. This happens usually when big conglomerates takeover the media groups.This study is about, how the media management and ownership has been transformed during the last two decades and undergone paradigm shift. This paper aims at to study the media management and ownership issues of major conglomerates and changing dynamics in the modern era with special reference to the takeovers in USA, Europe and in India.
Key Words: Conglomerates, Hierarchical business, Social Media, Media Mogul, Infotainment, Synergy, Press Council, Cross ownership.