IMPORTANCE OF COMMUNICATION FOR THE EMPLOYABILITY SKILLS OF GRADUATES (Pages 77-83) by Ms. Keerti Shibu in THE INTERNATIONAL RESEARCH SPECIALIST / ISSN: 2350-1499 (Online); 2350-0751 (Print)

Communication is an important aspect of life. Communication skills are essential in all spheres of life. Be it an interview or dealing with the project leader or working out with a team or writing a report, getting across the point efficiently is what matters. In today’s competitive world, good LSRW skills provide the key to unlock the door to success.These skills help to build strong relationship and better understanding which are so vital in our personal and professional life.Using the right tools to communicate the right messages at the right time can retrieve crises and motivate people to work towards success. In the existing globalization scenario, most of the Information Technology, public and private sector, multi-national Companies etc. are search for a right and suitable fresher for executive posts. Whatever be the recruiting criteria they had in their agenda, once this was clear a first class degree would not serve the purpose, the candidate have to satisfy the skill sets that the companies were looking for. Effective communication is an essential component for organisation success, whether it is the interpersonal or external levels. A recent newspaper report said that out of hundred interviews, only five qualified for the employability. It is not that were technically not sound but they lacked in communication skills. Communication skills are as important as technical qualifications for youngsters aiming at a bright career.. Poor communication skills, low confidence levels and improper body language have resulted out in the job race. Soft skills- sometimes known in work-speak as “employability skills” are becoming increasingly important in today’s scenario. Key-words: LSRW- Listening, Speaking, Reading, Writing