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A STUDY ON IMPACT OF TELEVISION ADVERTISEMENTS ON CHILDREN FOOD PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT (Pages 75-83) by Dr. M. Krishnaveni * and Mrs. D. Rupadevi ** in THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print)

THE INTERNATIONAL MANAGER / ISSN: 2348-9413 (Online); 2348-9405 (Print) DM Dr. M. Krishnaveni * and Mrs. D. Rupadevi ** Updated March 06, 2020 476 0 0 0 1 0

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2017 2nd Quarter

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Dr. M. Krishnaveni * and Mrs. D. Rupadevi **

Advertising is considered as one of the main tools of marketing management. It is the most effective way to reach most of the children and encourage them to buy...

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